February 27, 2012 by The Fuzzy Red Robe
In addition to being a consultant and a content provider, I am also very often a client’s target audience.
What do I mean by this? 9 times out of 10, I fall into the demographic, geographic and psychographic parameters of the audience a client wants to interact with. It means that sometimes based on what I know as a consumer gives me a “gut reaction” to a portion of a client’s communication plan.
Because of this, I find myself very much on the fence about Facebook event pages. Why? Because I never look at my event invitations anymore. There are just too many of them. They are the junk mail of Facebook.
Years ago, I put my address on the junk mail opt out list and to this day I bring my mail in the door and stand by the recycle bin and throw all of the flyers, postcards and letters addressed to “current resident” right in without even giving them a glance. In other words, if you want my attention, you had better be a bill, a paycheck, a bank statement or a hand addressed letter. I’d also rather cut my tongue out than tell a client I thought there was a good ROI on a direct mail piece.
A month ago, I went through my email and unsubscribed to about 50 different mass email lists. I was sick and tired of opening my inbox in the morning to find 30+ emails with perhaps only two requiring my attention.
One marketing firm (who shall remain nameless) crammed my inbox with at least one and sometimes two mass emails every day. It makes me wonder if they are really paying attention to the desires of their audience. Otherwise, I don’t think they would be abusing this communication option. With this in mind, I “might” recommend to a client that they send out a mass email from time to time but only for very SPECIAL events.
Now I find myself having this same gut reaction to Facebook event pages. There are just too many and generally they aren’t targeted. I live in Georgia now and I get invited to at least a dozen events in Grand Rapids every week.
The only time I see an event page as effective is when the event is open and many people are involved in promoting it online. Then the event page serves as a place to link to for more information.
Even in the early days when event pages were a novelty and getting an invitation was special, the event page was never an accurate gauge of actual attendance or participation. It was essentially useless for planning purposes.
So I ask you my readers…Facebook event pages? Yes, No or Maybe. And more importantly, why are you for, against or indifferent?