The good/bad thing about being a copywriter is you rarely get to see your own name in print. I don’t mind being anonymous at all. In fact, I enjoy ghost writing. It puts me in contact with people in all sorts of professions. I also learn so much from these assignments.
I’m mathematically challenged but after completing this writing assignment for BSI, I had a whole new appreciation for people who work in accounts payable.
I met with Danielle Adamson, the automation specialist. Her explanations about how systems work coupled with a little sock puppet theater production from the marketing guy (to help understand the really difficult concepts) gave me the information I needed to craft this piece.
This informational brochure was one in a series of 6 that we produced together, but I’ll just share this first one with you.